How to Use Google Search Console

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Here are three methods when using Google Search Console for keyword research.

Keep your high-value keywords as part of your strategy, because they already drive substantial traffic to your site.

To find these keywords, select the “Search results” tab on the “Overview” page of GSC.

The search results performance report will display:

• Total clicks: The number of clicks to your website
• Total impressions: The number of times your webpages appeared in search results, regardless of whether users scrolled to see them
• Average click-through rate (CTR): The number of clicks divided by the number of impressions
• Average position: The average position of your webpages in search results